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Shopify SEO Services – Optimize, Rank, and Grow Your Store

Webspirit provides Shopify SEO services that help your store rank higher in search engines, attract potential traffic, and increase sales. Our team combines technical SEO, content strategy, and off-page optimization to ensure your Shopify store performs at its best.

Whether you’re launching a new Shopify store or want to scale your existing store, our SEO experts deliver results that drive real business growth.

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Trusted by Global Brands and Rated Among Top Shopify Agencies

Shopify merchants work with Webspirit because we make CRO simple, measurable, and sustainable. 

  • Certified Shopify CRO & analytics specialists 
  • Over 200 successful Shopify projects 
  • Friendly communication and transparent reporting 
  • Proven frameworks for testing and measurable ROI 
  • A mindset for continuous improvement

We act as your optimization partner, not just a service provider, a we focus on increasing your sales month after month.

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Innovative Solutions, Proven Success

Discover how we transform challenges into innovative solutions through our case studies.

  • Beauty

  • Clothes

  • Jewelry

Laptop with a frame of the homepage Glow's website built on Shopify
Beauty

Glow | Beauty Brand

Glow is an online store offering premium skincare products for a radiant complexion.

Glow Cosmetic Brand Pages Overview
Glow Cosmetic Brand Pages Overview
Essense Flow e-commerce website on shopify
Clothes

Essense Flow | Clothes

Essense Flow is a sportswear brand for yoga, Pilates, and stretching

Shopify website Essense Flow Clothes Brand website pages
Shopify e-commerce website pages
Jewerly

Velmare | Jewerly

Velmare is an online store selling jewelry made from natural pearls.

Our clients get results

“Redesign changed everything”

+100%
Conversion rate
+27%
Organic Traffic
+22%
Average Order Value

Working with Webspirit was seamless from start to finish. They understood our vision perfectly and turned it into a high-performing Shopify store that truly reflects our brand.
The new design and CRO strategy made a huge difference — our conversion rate doubled, organic traffic grew by 27%, and average order value increased by 22%. The store not only looks beautiful but finally performs the way we always wanted

Alex Brow Glow Cosmetic Brand

Glow Cosmetics Team, USA

Alex Brow

“Shopify was the best choice after WooCommerce”

+21%
Average Order Value
-16%
Bounce Rate
+19%
Checkout Completion

Working with Webspirit was an incredible experience. Our old WooCommerce store felt outdated and difficult to manage, but they guided us through the full redesign and Shopify migration seamlessly. The new site is fast, beautifully designed, and optimized for sales — our customers love the improved navigation and product recommendations. We’ve already noticed a big difference in conversions and engagement.

Katrin Jones Essense Flow USA

Essense Flow, USA

Katrin Jones

"Shopify gave us a lot of options to scale our store"

+23
Average Order Value
-12%
Bounce
+18%
Checkout Completion

During the design and development process, we added numerous compelling features to the website to increase conversions and the average basket value per purchase. These simple ideas are already yielding results. Shopify is very flexible and integrated with all of our services. We were very pleased with our work with the Webspirit team.

velmar's owner

Velmar, USA

Katrin Jones

Why Your Shopify Store Needs SEO – Even If You Run Paid Ads

Many store owners wonder: “Why should I invest in SEO if I already drive traffic through

TikTok, Instagram, and UGC content?”

Here’s the truth: SEO for e-commerce works differently from service websites, and it can multiply your results even when you don’t increase your ad budget without increasing ad spend. 

1. Build Long-Term Organic Traffic

Paid ads bring visitors only as long as you pay for them, but SEO generates continuous, compounding traffic. Your product pages, collections, and blog posts can rank in Google and other search engines 24/7, attracting new customers even when ads are paused.

2. Capture High-Intent Buyers

Social platforms are great for discovery, but many visitors are in a browsing mindset. SEO brings “intentional” traffic—people searching for exact products, like “vegan skincare serum online” or “buy running shoes Shopify store”. These users are actively looking to buy, often converting better than social traffic.

3. Reduce Reliance on Paid Ads

Ad costs can fluctuate, and platforms like TikTok or Instagram can change algorithms or restrict accounts. SEO builds a stable, diversified traffic source, giving you more control over your store’s growth.

4. Support Your Paid Campaigns

Optimized pages enhance the quality of landing pages for ads, improving conversion rates and ROI. Blog content and SEO-optimized guides can be repurposed for social campaigns, UGC, or influencer posts, giving your content multi-channel exposure.

5. Build Trust and Authority

High-ranking pages communicate credibility to customers. Reviews, structured data, and authoritative backlinks make your store look more professional, increasing trust and repeat purchases.

6. Increase Domain Authority (DR) for All Pages

Guest posts, backlinks, and directory listings boost your store’s domain authority, helping all product and category pages rank higher, not just the ones you optimize.

7. Create a Sustainable Growth Engine

SEO ensures your Shopify store grows profitably and independently. It works with paid ads and social UGC, rather than replacing them, giving your business a long-term, reliable traffic and sales source.

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Our Award-Winning
Shopify Experts

Behind every successful project stands a dedicated Shopify development team—designers, developers, and strategists who live and breathe eCommerce. We’ve been recognized as an award-winning Shopify agency for our creative approach and technical expertise.

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On-Page SEO – Optimize Your Shopify Store Inside Out

On-page SEO ensures that search engines understand your content and users have a smooth, engaging experience. Our on-page optimization includes:

Keyword Research

  • Identify high-value keywords for your products, categories, and blog content;
  • Target long-tail keywords for faster ranking and qualified traffic;
  • Analyze competitors and market trends to find untapped opportunities;

Content Strategy and Writing

  • Craft SEO-optimized product descriptions, category pages, and blog posts;
  • Include primary and secondary keywords naturally;
  • Focus on readability, engagement, and conversion;

Technical SEO

  • Correct usage of H1–H6 headings for clear hierarchy;
  • Optimize URLs, alt texts, and internal linking;
  • Ensure fast page speed, mobile-friendly layouts, and structured data;
  • Fix duplicate content, broken links, and crawl errors;

 

Meta Titles and Descriptions 

  • Create unique meta titles and descriptions for all pages;

Include target keywords to improve click-through rates.

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Off-Page SEO – Build Authority and Backlinks

Off-page SEO improves your store’s authority and search engine ranking. Our off-page strategies include:

Link Building

  • Acquire high-quality backlinks from relevant blogs, industry websites, and directories;
  • Focus on natural link acquisition for long-term SEO benefits;
  • Monitor link quality and domain authority to maintain a healthy backlink profile;

Guest Posts 

  • Write valuable articles for eCommerce, Shopify, and industry blogs;
  • Include strategic links to your store for referral traffic and SEO value;
  • Build relationships with high-authority blogs to expand your reach;

Domain Authority Scaling

  • Increase domain authority through consistent link acquisition, content marketing, and PR campaigns;
  • Submit to reputable directories and industry listings like Clutch, GoodFirms, and DesignRush;
  • Monitor your domain metrics to track SEO growth;
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Our Shopify SEO Process

SEO Audit

Analyze your current store to identify technical issues, content gaps, and backlink opportunities.

Planning

Creating a plan for the next 3-6 months including On-Page and Off-Page optimization.

Keyword Research

Find the best keywords to target for each page, product, and blog post.

On-Page Optimization

Implement keyword-rich content, meta tags, headings, internal linking, and other on-page improvements.

Off-Page SEO & Link Building

Collaborate with you to finalize fonts, colors, and layouts before moving forward.

Monitoring & Reporting

Track rankings, traffic, and conversions, providing detailed monthly reports and actionable insights for continuous improvement.

Webspirit Agency’s Checklist: How to Improve Conversion on Your Shopify Plus Website

Conversion Rate Optimization (CRO) is at the heart of every high-performing Shopify store. Here’s our Shopify CRO framework that helps clients boost sales by up to 50%.

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Technical Optimization

The foundation of every high-performing website.

Make sure your store runs fast and flawlessly on every device.

Checkpoints:

  • Fast page loading (under 2 seconds)
  • No broken links or missing images
  • Optimized high-quality visuals
  • Responsive layout for desktop, tablet, and mobile
  • Compressed scripts and images for speed

Tip: Use tools like Google PageSpeed Insights, and Shopify Analyzer to spot issues before they affect conversions.

Analytics

You can’t improve what you can’t measure.

Track every click, scroll, and purchase to understand how users interact with your store.

Checkpoints:

  • Install Google Analytics 4 (GA4) for data tracking
  • Connect Google Tag Manager (GTM) for event tracking
  • Add Hotjar or Microsoft Clarity (free forever) for heatmaps and session recordings
  • Track key funnels: product views → add to cart → checkout → order completion

Tip: Review analytics weekly to find friction points in your checkout or navigation flow.

Optimize Product Pages for Conversions

Your product page is where customers make their final decision — make it count.

Checkpoints:

  • Clean layout with high-quality images and zoom
  • Clear product title, price, and sizes/measurements
  • Add urgency and trust elements:
    • Countdown timers (“Offer ends soon”)
    • Low-stock alerts (“Only 3 left in stock”)
    • Social proof or review widgets
  • Add bundle builders and “Complete the Look” recommendations
  • Showcase shipping info, return policy, and trust badges

Tip: Test your layout regularly — even small design tweaks can increase conversions by 10–20%.

Smooth Checkout Process

Make the path from product to purchase as frictionless as possible.

Checkpoints:

  • Minimize checkout steps (avoid multi-page flows)
  • Ask for only essential information
  • Offer multiple payment options (Shop Pay, Apple Pay, PayPal, credit card)
  • Display order summary and shipping cost upfront
  • Add trust signals like SSL, badges, and refund guarantees

Tip: Shopify’s native one-page checkout already converts better than most platforms — keep it simple and distraction-free

On-Page and Off-Page SEO

Make your store discoverable and trustworthy.

On-Page SEO:

  • Optimize titles, meta descriptions, and headings (H1–H3)
  • Use long-tail keywords related to your products
  • Compress images and include descriptive alt text
  • Build internal links between products and collections

Off-Page SEO:

  • Get backlinks from guest posts, directories, or influencer mentions
  • Maintain Google Business Profile if applicable
  • Collect authentic customer reviews to build domain trust

Tip: SEO and CRO work hand-in-hand — the traffic you attract should convert easily once it lands on your site.

Personalization and A/B Testing

Data-driven personalization builds stronger engagement and higher conversions.

Your customers are not all the same — personalize their journey based on behavior, location, or interests.

Checkpoints:

  • Use Shopify Flow or Shopify Scripts to personalize discounts, banners, or messages (e.g., “Welcome back!” or “Free shipping for California orders”).
  • Set up A/B tests for product images, CTAs, headlines, and banners to discover which versions convert best.
  • Segment visitors by traffic source or returning users to tailor homepage offers or popups.
  • Offer personalized product recommendations using browsing history or order data.
  • Display local currency, language, and delivery info dynamically.

Tip: Use tools like Google Optimize, Optimizely, or ConvertFlow for experiments and Shopify’s native customer segments to personalize experience — continuous testing leads to compounding conversion gains.

Email, Retention, and Post-Purchase Optimization

Your job doesn’t end when a customer buys — it starts there.

Retention-focused CRO ensures buyers become repeat customers.

Checkpoints:

  • Implement automated post-purchase flows (thank-you email, review request, product-care tips).
  • Send abandoned cart reminders within 1–3 hours of drop-off.
  • Create personalized email campaigns for bestsellers, new drops, and exclusive offers.
  • Offer loyalty points or referral discounts for returning customers.
  • Use dynamic cross-sell emails (“Complete your set” or “You may also like”).
  • Optimize email templates for mobile — over 70% of users check email on their phones.

Tip: Use Klaviyo, Omnisend, or Brevo for automated flows and tracking. Email-based CRO can increase lifetime value (LTV) by up to 30% with minimal extra ad spend.

Ready to Boost Your Shopify Store Traffic?

Drive more traffic, increase conversions, and grow your Shopify business with Webspirit’s expert SEO services. Our team will optimize every aspect of your store, from on-page content to off-page authority, ensuring your Shopify store performs at its full potential.

Book a free consultation!

Get in touch with our Shopify experts

Share your goals — we’ll turn them into a custom Shopify solution that grows with your brand.

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