Shopify Quick Fixes to scale AOV
22 May, 2026
Quick UX fixes and AOV scale for Watch brand
The Result:
| Sales for 2 weeks | 76 |
| Offer 50% OFF | 18 times (24% of all purchases) |
| Offer 100 Days moneyback | 14 times (18% of all purchases) |
| AOV scale | +17% for 2 week |
About the client:
A watch brand operating on a dropshipping model. The client is based in the U.S., with products manufactured and shipped from China.
This is a popular business model that can be sustainable over the long term when the right products and traffic sources are selected.
Chellanges:
- Speed up the website and fix issues related to its multi-currency and multilingual features
- Optimize the mobile version of the website, as 78% of visitors access it from a mobile device
- Simplify navigation and optimize the user experience for the product page
- Increase the average order value
Solutions:
This is a common scenario for 70% of the projects we encounter. The website was built using a pre-made theme and has been developed and modified by various freelancers.
Our standard approach is to deliver quick results using best practices while building a long-term strategy for the site’s development.
Quick wins:
- Adding two upsells to the shopping cart stage.
- Redesigning the homepage and optimizing it for easy navigation
- Optimizing the product page so that all necessary information is visible
- Fixing technical errors and optimizing the site
Long term vision:
- Applying “best practices” to improve the UX along the primary customer journey
- Collecting statistics and analyzing heat maps
- Analyzing website traffic and user behavior
- Ongoing CRO updates
- Testing and implementing new upselling and cross-selling tools